![]() Ten Thirty One begins planning each year’s Hayride in January, writing scripts and designing scenes and props for each scene. The site includes a 10,000 square-foot clown maze where even the attendees wear clown masks. The attraction offers five different "scare zones" along with dining, retail and other activities. Visitors are taken on traditional tractor drawn, hay filled wagons through a fantasy world of ghosts, demons and monsters. Los Angeles Haunted Hayride is held in Griffith Park Zoo in Los Angeles. To minimize its environmental footprint, Ten Thirty One Productions recycles and composts features plastic-free concessions, hybrid and electric production vehicles, biodiesel fuels, 100-percent reused or recycled sets and wardrobes, and plant-based concessions and offers carpool discounts. ![]() As of 2015, the attractions employed about 250 actors. The three most frequent answers were: darkness, claustrophobic spaces and clowns. To prepare the events, the company polled 30,000 people and asked them what they feared. ![]() They are held once a year, beginning in early October and running every weekend through the end of the month. Los Angeles Haunted Hayride and New York Haunted Hayride are Halloween- themed attractions. Melissa Carbone, as well as Alyson Richards of Ten Thirty One, remained with the company. Eventually, Ten Thirty One was purchased by Thirteenth Floor Entertainment Group, the world's largest haunted house company. In 2018 an accident at a New York event causing injury to one patron, followed by a lengthy lawsuit that resulted in no guilty verdict. The following year, the company created New York Haunted Hayride. Ten Thirty One Productions brought in $3 million in revenue in 2014. After the show, the company had to triple its cast and crew to nearly 1,000. The company used the money to expand operations from California to a national audience, and Cuban helped secure ticket distribution contracts with Live Nation (its CEO became another investor in the company) and Ticketmaster. ![]() Ten Thirty One Productions landed what was the biggest investment in the history of the show when billionaire Mark Cuban paid $2 million for a 20% stake. The company appeared in Season 5 (2013) of Shark Tank, where Carbone pitched the company to potential investors. The company generated $400,000 in revenue during its first year of business. The same year, they launched Los Angeles Haunted Hayride in Calabasas, California. Ten Thirty One Productions was founded in 2009 by Melissa Carbone and Alyson Richards. The company was sold to Thirteenth Floor Entertainment Group. It was featured on Season 5 of Shark Tank where it received the largest investment in the history of the show. Ten Thirty One Productions was an American entertainment company based in Los Angeles that created, owned, and produced live attractions in the horror genre. ![]()
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